Know every machine.
Save every day.
Bill every hour.
Your iron works hard for you. It should tell you when it's running, where it walked off to, and what it needs before it goes DOA on Tuesday. EquipSense puts every mower, skid steer, and walk-behind on one screen.
You run a business on equipment you can't see.
Across U.S. landscaping, agriculture, and construction — equipment that never reports it left. A skid steer walks off the lot on a Friday. Nobody sees it until Monday morning at rollout.
Your crews run hard. Your invoices don't always show it. Hours get logged off memory — what the foreman thought happened Wednesday by Friday afternoon. The gap quietly drains your margin.
Preventable downtime and missed service eat 12–18% of an asset's value every year. You see the repair bill. You don't see the Tuesday a $400 service became a $1,800 hydro pump.
A zero-turn runs eight hours and the invoice says six.A trencher goes home with a crew member on Friday and isn't back Monday. A skid steer needs service today, but you'll find out next week — when it stops in the middle of a job.
The answers your iron never gave you.
Where every machine is. Right now.
Open the app. Every unit on one map. The mower that should be at Greystone? You'll see it. The skid steer that should've been back at the yard? You'll see that too. No phone tag with foremen. No spreadsheet at week's end.
What's about to break, before it does.
Service alerts hit your phone the moment something needs attention — not the moment it goes DOA in the middle of a Tuesday job. Plan the fix on your schedule, not the machine's.
For every hour you actually ran.
Your invoice tells the same story your equipment did. No more "I think we were there about six hours." No more crew leaders trying to remember Wednesday by Friday. Real hours, accurately billed, every job.
Stick it on. We handle the rest.
Built tough enough that you forget it's there.
Once it's on the machine, it just works. No charging, no syncing, no operator app. Each unit reports through dust, rain, wash downs, summer heat, and whatever the crew throws at it.
Engineering specs →
For your equipment manager & technical buyer.
Anytime.
you ran.
your schedule.
for all of it.
Everything's where it should be.
Running · 2h 14m today
If your business runs on iron, we built this for you.
landscapers.
installers.
installers.
fleet managers.
Run your numbers.
Conservatively.
Estimates are conservative, based on what operators actually lose every year to walk-offs, panic-fix repairs, Tuesday breakdowns, and admin chasing. Your number depends on how disciplined your shop already is and how hard your rigs run. We'll build your real number with you during the pilot.
What operators are already saying.
Built in Birmingham, for the operators we know.
We started EquipSense because we kept hearing the same story from neighbors running landscaping and hardscape businesses across the Birmingham metro — and then from operators across the Southeast doing the same kinds of work. The work was happening, but the data describing it kept getting lost on the way home.
Operators around here say it best: you're always one breakdown away from a bad week. We built EquipSense because the gap between when iron is about to fail and when you actually find out is where real money slips through. Not theoretical money. Friday-route money. Tuesday-job-killer money.
A skid steer that walked off the lot on a Friday. A mower that ran eight hours and got billed for six. A breakdown that could've been a Saturday tune-up instead of a Tuesday job-killer. The pattern wasn't a tech problem — it was a visibility problem. So we built something to fix it.
EquipSense is a member of the gener8tor gBeta accelerator in Mobile, AL, with pilot partnerships launching across Birmingham and the Southeast in Summer 2026. We build from here, ship from here, and answer the phone here.